Esquire Theme by Matthew Buchanan
Social icons by Tim van Damme

21

May

Toyota QR Road - First decent use of a QR code in advertising I’ve seen in a while

20

May

The rarity of “remarkable” (Content that is)

02

May

Phenomenal storytelling through video. Without a single word. Found on PostAdvertising.com.

29

Apr

Still one of the best storytelling content pieces I’ve seen in a long, long time. Well done, Google

The future of content is human. Emotional. Personal.
MIchael Brenner on the future of content.

22

Apr

Big ideas are usually simple ideas.
David Ogily (via DigiDay)

15

Apr

CMOs: 21.6% of Budget Will Go To Social in 5 years

27

Mar

Customers Don't Want Ads, They Want a Conversation

Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing.

Constraint forces creativity

15

Mar

What a CMS Won't Do For You

Excellent article on why a CMS isn’t enough. UX designers need to customize the CMS experience for content creators.

05

Mar

The Glory of Storytelling

With content marketing gaining so much traction, we are seeing more and more about storytelling in marketing. Check out this post on ExploreB2B for an excellent list of content marketing / storytelling resources.

11

Feb

Companies and consumers are talking to each other beyond the call centers and points of sale for the first time in history.

04

Feb

Want to get someone to make a decision? Focus on the future.
Jay Heinrichs on how screwing up can be good. Via FastCompany

03

Nov

Excellent video from Brian Solis and Jesse James Garrett on User Experience. This provides us an understanding of the current state of UX today and its role in the future of business.

(Source: briansolis.com)

24

Sep

Can 'Traditional' Agencies Modernize?

Excellent interview with Winston Binch of Deutsch LA speaking of the challenges faced when going from traditional to digital in today’s agency ecosystem.