May 2013
8 posts
5 tags
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The rarity of “remarkable” (Content that is) →
In today’s crowded marketplace, successful content marketing strategy requires placing a priority on remarkable content over everything else. Find out what changes content creators must make to be …
Best of Kickstarter 2012 →
Really cool visual storytelling of Kickstarter in 2012
jerry lieveld: How habits can impact user behavior →
jerrylieveld:
In the book The Power of Habit, author Charles Duhigg explains how habits are formed and what it takes to break an ingrained habit. The book references a 2006 study from Duke University that found that 40% of the actions that people perform each day are habits, not purposeful decisions….
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April 2013
8 posts
4 tags
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“The future of content is human. Emotional. Personal.”
– MIchael Brenner on the future of content.
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How Your Brand Can Become a Content Organization →
Here is how your brand can become a content organization or what i would call a “media company”
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“Big ideas are usually simple ideas.”
– David Ogily (via DigiDay)
Marketing Is In The Throes of A Buyer Revolution |... →
Tony Zambito shares his views on the buyer revolution, the need to balance the art and science of marketing and the imperative to deeply understand buyers.
“What Apple marketing did well specifically is paint a world which allowed consumers and buyers to develop their own foresight on how their lives can be changed.”
“We need to stop thinking like message-driven marketers and more like human...”
– via Scott Monty
Visual Content Rules the World
Times have changed and this fantastic deck via Stefanos Karagos does an amazing job illustrating the role content plays in reaching customers today.
Discovered via Britopian.
Visual Content Rule The World from Stefanos Karagos
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CMOs: 21.6% of Budget Will Go To Social in 5 years →
March 2013
6 posts
5 tags
Customers Don't Want Ads, They Want a Conversation →
Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing.
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“Constraint forces creativity”
– via @BrianSolis on “Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to Business”
The State of Social Sharing in 2013 →
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The Gap Between Social Media and Business Impact →
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What a CMS Won't Do For You →
Excellent article on why a CMS isn’t enough. UX designers need to customize the CMS experience for content creators.
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The Glory of Storytelling →
With content marketing gaining so much traction, we are seeing more and more about storytelling in marketing. Check out this post on ExploreB2B for an excellent list of content marketing / storytelling resources.
February 2013
3 posts
2 tags
Creating Exciting And Unusual Visual Hierarchies →
Great article on the power of typography in all forms of design.
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“Companies and consumers are talking to each other beyond the call centers and...”
– Ian Greenleigh - via http://goo.gl/EaJox
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“Want to get someone to make a decision? Focus on the future.”
– Jay Heinrichs on how screwing up can be good. Via FastCompany
January 2013
5 posts
2 tags
“The reality is that strategy is about making choices under competition and...”
– Roger Martin
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More Teens Are on Tumblr than Facebook or... →
Interesting results showing the popularity of Tumblr among a key US demographic. Facebook normally viewed as THE social network is beginning to show it’s age as teen habits are shifting.
My thought: Teens want to post things in and be social in a place where their parents aren’t.
December 2012
3 posts
5 tags
The UX Chameleon and Its Multidisciplinary Skin →
“Among the many disciplines involved in the creation and development of a product or service, user experience design is the one of the few that relates to everyone. The UX designer, then, is often asked to create deliverables that help the entire team visualize what is being built. This level of adaptation is normally something for which only chameleons are renowned.”
Traditional Media Buying: A Dead-End Street? →
Data, math and real-time bidding are confounding traditional media buyers who favor tons of cash to pound TV networks, radio stations and publishers into pricing submission. Because now, in the online banner ad world at least, pricing leverage doesn’t automatically come from more money; instead it can come from information.
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November 2012
3 posts
“Do one thing every day that scares you.”
– Eleanor Roosevelt
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The return of the splash page →
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October 2012
2 posts
“The ideal way of obtaining natural links is by creating content that is so...”
– Ben Wood
September 2012
20 posts
2 tags
“Household brand names are realizing for the first time that they can own...”
– Darren Herman, chief digital media officer for The Media Kitchen.
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Can 'Traditional' Agencies Modernize? →
Excellent interview with Winston Binch of Deutsch LA speaking of the challenges faced when going from traditional to digital in today’s agency ecosystem.
A man travels across the country, paying for... →
“Risks must be taken because the greatest hazard in life is to risk nothing.” ―...”
– via @davekerpen
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“Your blog is not about your business, it’s about your customers.”
– Rich Brooks on Social Media Examiner
Being Real Builds Trust - A Lesson in Engaging... →
How being real builds trust. Great read on cutting through the crap in content and being real.
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Experimentation is the New Planning →
Let’s be honest: You have no idea what’s going to happen to your industry. That’s why you build your organization into an engine of possibility.
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“If User Experience is to become a strategic partner, the UX team’s designs...”
Kill the Capabilities Deck →
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WatchDoug Mack talks about attracting talent - leading with a top down approach.
