21
May
Toyota QR Road - First decent use of a QR code in advertising I’ve seen in a while
Esquire Theme by Matthew Buchanan
Social icons by Tim van Damme
21
May
Toyota QR Road - First decent use of a QR code in advertising I’ve seen in a while
20
May
In today’s crowded marketplace, successful content marketing strategy requires placing a priority on remarkable content over everything else. Find out what changes content creators must make to be …
14
May
Really cool visual storytelling of Kickstarter in 2012
10
May
“oh, there are pictures.. I keep them where I need the most cheering up.”
For those who don’t know the story behind this:
Before Maggie was born, Homer Simpson worked at the Nuclear Plant because he needed the money to pay for all the debt. Once Homer Simpson finally payed the debt, he quit his job to work at his dream job at the bowling alley. When Homer Simpson found out that Marge was pregnant with Maggie, he became depressed that he had to quit his job at the bowling alley because the salary couldn’t support them. When Homer Simpson begged Mr. Burns for his old life back, he put a plaque that reads “Don’t Forget: You’re Here Forever.” When Maggie was born, Homer instantly fell in love with her. When Lisa asks Homer where all Maggie’s baby pictures went, Homer explains that he keeps them where he needs the most cheering up.
(Source: wigglytuffs)
In the book The Power of Habit, author Charles Duhigg explains how habits are formed and what it takes to break an ingrained habit. The book references a 2006 study from Duke University that found that 40% of the actions that people perform each day are habits, not purposeful decisions….
03
May
Need To Understand The Different Facebook Ad Units?
I’ve recently been asked a lot about the different types of Facebook adverts. I don’t usually post such technical stuff on my tumblr but Majestic did such an awesome job of designing this infographic, I couldn’t resist. Nicely done.
Fantastic app for kids to get them drawing on paper again. Excellent mixed-media experience app. We need more like this.
02
May
Phenomenal storytelling through video. Without a single word. Found on PostAdvertising.com.
29
Apr
Still one of the best storytelling content pieces I’ve seen in a long, long time. Well done, Google
The future of content is human. Emotional. Personal.
26
Apr
Here is how your brand can become a content organization or what i would call a “media company”
22
Apr
Big ideas are usually simple ideas.
Tony Zambito shares his views on the buyer revolution, the need to balance the art and science of marketing and the imperative to deeply understand buyers.
“What Apple marketing did well specifically is paint a world which allowed consumers and buyers to develop their own foresight on how their lives can be changed.”
17
Apr
We need to stop thinking like message-driven marketers and more like human beings. We need to create content that fits into the mindset of the consumer, not incessantly force the consumer to listen to our message all the time.
Times have changed and this fantastic deck via Stefanos Karagos does an amazing job illustrating the role content plays in reaching customers today.
Discovered via Britopian.